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While it may seem like the natural partner to web development, the art of email marketing comes with a whole new set of important steps to take if you want that newsletter to pay dividends. Ben Chestnut lays down ten top tips for anyone wondering how best to approach that tricky first campaign.
Whether you work for a corporate behemoth or a one-man design shop, email marketing can no longer be dismissed as a spammer’s game. It’s effective, cost-efficient—and easy to get wrong. Véro Pepperrell takes a look at the easiest ways to screw up your marketing efforts, and the steps you need to take to avoid the most common pitfalls of email management.
Managing the search engine strategies of multiple Web sites? Just curious about your how your site ranks in search engines? Caphyon’s Advanced Web Ranking, a desktop application to track and report on keywords and URLs across search engines, might just make the task easier. Ken Westin investigates.
Bewildered by acronyms? Confounded by labels? You may be a victim of the “tech speak” that has long been a part of our experience with interfaces. Jonathan Follett spells out why it’s time for this to change.
Whether it’s you or your clients who need email campaign management and tracking, you owe it to your sanity to look into hosted applications. Digital Web Magazine product reviewer Ken Westin takes a peek at Campaign Monitor’s price-to-performance ratio.
Ad campaign landing page a bit of a bust? A few quick-and-easy tweaks could drastically improve the number that matters most—conversion rate. Michael Nguyen walks you through 11 simple ways to turn more visits into transactions.
Digital Web Magazine's technical editor, Rudy Limeback, gives us the inside scoop on the Toronto Search Engine Strategies Conference.
In February 2004, Microsoft UK launched Advisor, an extranet targeted at business and technical decision makers in the mid-market. Alex Barnett shares lessons learned from the Advisor development process about the value of taking the time to discover customer needs.
A look at Ad:Tech Chicago reveals how corporations are embracing user experience as a driver of revenue.
Brandon Olejniczak returns to explore the ideas of taking online products and services and marketing them offline via traditional media.
Contributing author Dirk Knemeyer is back to help web professionals better prepare for the future, this time with an exploration into Brand Experience.
Learn search engine optimization for Flash, PDFs, audio files and rich
media. Alan K'necht explores the problems and how to resolve each one
for optimimal indexing of your website by the leading search engines.
Columnist Alan K'necht examines the pros and cons of both traditional paid marketing and organic word-of-mouth marketing for web sites.
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