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Design principles and goals for web ads and print ads are similar—but the constraints seem starkly different. We can only benefit from standing back and taking a fresh look at our approach to these areas of web pages that need to pack a lot of punch within their tiny dimensions. We’d recently seen Alexander W. White’s gorgeous new book, Advertising Design and Typography, so we thought he’d be just the right person to explore this advertising niche for us.
Typography on the web is enjoying something of a resurgence of late, and interest in the effective use of the enormous variety of available fonts has never been higher. If you’ve been on a recent downloading spree, Joel Sacks has some tips and recommendations that can help you keep that growing font library under control.
The finicky world of CSS isn’t the best match for the precise art of typography, but you can do more to improve the readability and beauty of your Web pages than you think. Defy the typographic limitations of the Web and refine your design with a wide range of techniques presented by Garrett Dimon.
Without a grounding in traditional design principles and elements, designing for the Web can be an arbitrary exercise. Dig into Joshua David McClurg-Genevese’s second Design in Theory and Practice column and get a grip on the real tools you can use in the practice of Web design.
Joe Gillespie, retired Web pioneer and multimedia fine artist, gets the Dave Linabury treatment in a candid interview that takes us from ASCII animations in the ’60s to $2 microchips in electronic art pieces of the future.
Want to get in on the CSS fun but aren't sure where to start? Mark Newhouse leads the way with a tutorial that will get you up and running in no time.
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