|
Every week heralds the announcement of yet another handful of web startups, filling a new niche or competing with established services—but all too often they are never heard from again. Marketing expert Dave Goldenberg is here to tell us what the problem is…and it has nothing to do with sprouts.
Freelancers and hot-shot web agencies are only one side of the web development party. Behind the scenes of every company website, you’re likely to find a frustrated in-house developer or two, wondering why exactly they bought all those shiny books when web standards seems to be a bad word in the weekly marketing meeting. If this sounds very much like your daily grind, new author Scott Gledhill has some advice on how to approach introducing standards in a corporate world.
Some web design projects suffer from lack of leadership. We’ve all seen the results—home pages overflowing with everything including the kitchen sink, or sites without focus that, in the end, don’t pay off for the client or their visitors. Nathan Smith shares two stories that will help you explain—to both your clients and your team—the importance of leadership, focus, and structure when building a site.
Andy Budd explores the many risks involved in Web development and offers
some excellent techniques to identify and manage risk for the benefit of Web
designers and their clients.
Ethan Marcotte discusses the challenges faced when lone CSS samurai are brought together to work as part of a development team.
|
